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Is there somewhere safe we can leave the Matter box if you're not around? What's your favourite object?
Which brands do you think have the best advertising ideas?

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Which of these might best describe your position at work?

Senior Director (e.g. Chairman, MD, Board Member, Company Secretary)
Intermediate Director/Manager
Junior Manager
Professional (e.g. doctor or solicitor)
Clerical/office worker
I work for myself
Store worker / manager
Skilled manual worker
Semi-skilled manual worker
Unskilled manual worker
In between positions(unemployed)
Independent means
Full Time Student
Retired
Unable to work due to illness / disability

We know its a little rude to ask, but would you be prepared to give an idea of your annual income?

Which of the following would best describe your stage in life?

Living in my parents' home
Sharing a home with flat/ house-mates
Living by myself
Living with my spouse / partner (no kids)
Living with my spouse / partner (with kids)
Living with my spouse / partner (but the kids have left)
Single parent

If you have children, are the children in your household;

Under 5
Between 5 and 15
16 and over

Is your home?

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Interests

Which of the following are you actively interested in-enough to read a magazine about or look-up online?
Are you interested and knowledgeable enough that others seek your advice or ask you to share your opinions?

Food and drink (restaurants)
Cooking
Home ideas
Gardening
Fashion/ clothes
Film and video
Classical music
Rock/pop/dance music
Arts/books/theatre
Photography
Personal finance/investment
Business/company news
Travel and holidays
Science and technology
Computers/internet
Cars/motoring
Sports
The natural world/geography
The countryside
Beauty and personal appearance
Health and fitness
Education
Baby/childcare/parenting
Items for sale (e.g. Cars, bikes)
Jobs appointments
Celebrity news and gossip
Tv programs
Computer games/game consoles
Interest knowledgeable

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Social networks

Which social networks do you use?
None Facebook Myspace Bebo Other
Do you post details about yourself or what you've been up to on your profile?
Never Sometimes Often All the time Do you have your own blog? What is the URL?

Friends and Conversations

How many contacts do you have on your mobile phone?
Less than 30 30-100 100-200 200+ In a average week, roughly how many different people do you have face-to-face and telephone conversations outside the home - for instance chatting to friends on the phone or recounting your experience to work-mates.
How many friends and contacts do you try to keep in regular contact with (e.g. how many christmas cards / emails do you typically send?
How many mobile minutes do you get through on average every month?

Which of the following do you do?
Read newspapers at least once a week
Read Sunday newspapers at least once a month
Read any magazine at least once a month
Go to the cinema at least once a month
Listen, at least once a week, to any radio stations with advertising
Watch TV stations, at least once during the week, with advertising
Watch TV stations, at least during the weekend, with advertising
Watch TV programs using Tivo/ Sky +/ PVR to skip advertising
Play video games at least once a week
Use the internet for something other than email for at least 14 hours a week
Pay attention to billboards, at bus stops or anywhere else at least once a week

If you could only have one of the following, which would you choose?

Newspaper advertising
Magazine advertising
Television advertising
Direct mail advertising
Internet advertising
Radio advertising
Cinema/DVD advertising
Mobile telephone advertising

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