Published by admin on September 20, 2009
in OOTD.
Another one of my good friends (I might well start with nepotism and work upwards) sent me details of this nice little item…
David runs auto-journals–a digital alternative car magazine written by owners–and went to the Frankfurt Motor Show where he got this cool leather-bound memory stick from Ferrari as part of the press kit given out to all journos for the launch of the new 458 Italia. 5,000 were given away in a few minutes, apparently.
What Ferrari (and every other car manufacturer) know is the value of cool objects to make journalists say nice things about their cars. We don’t think journalists should have a monopoly on this kind of communication and believe that Matterbox subscribers will be just as enthusiastic about brands if they were given nice items too.
If you have anything you think would make it as OOTD, please send me a picture / description to: tim[at]artomatic[dot]co[dot]uk
Please tell us what you think
Welcome to Matter, an experiment in communicating with stuff.
The idea behind Matter is to create a new kind of communications channel around the idea of giving people stuff. It’s an exceedingly simple idea; one that hopefully, everyone will understand, and hopefully many will appreciate.
In a world that seems to be increasingly dominated by digital communications, and where the net effect of those media is to render our experiences as being somewhat remote, the idea is to balance that by providing a way for advertisers and companies to start talking to people by giving them things.
We hope that the sensation of getting a box of good stuff will be familiar and recognisable to anyone, and the prompt to take the time to sit down and sift through the pieces (hence why it’s always delivered on a Saturday morning).
The ambition is that Matter develops into a legitimate communications medium, with its own distinctive values, where agencies would have a clear idea of what would go in a Matter box and recipients would have a good idea of what to expect.
It might seem far-fetched, but maybe Matter might ultimately be seen as an obvious way to give people a real brand-experience by giving them something they can immediately hold and touch. Sure, this will take time, but if digital media continue to dominate even more aspects of our lives, there’s going to be a growing demand for the need to get to grips with things. Matter is a long-term project, that might seem distinctly old-fashioned, but it’s driven by changes in virtual media and what will be a residing human need to experience things in a physical way.
The idea for this blog is to gather together and discuss the various strands of culture and media that inform what Matter is and might be in the future.
It’s all about stuff and why we like to get it into our hands.
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