matterblog

Now, I know this is getting silly–given that his business card was OOTD#1, but Jim sent me his new box he’s doing to promote his creative retail print service. I know I was supposed to get excited about the sumptuous piece of fabric inside, but I was really blown away by the richness of the ink on the outside of the box and how he’s used the hit-and-miss nature of the actual print as his identity.

It might not look like it, but this is using printing process as a creative process–in as much as each one is different depending on how the ink flowed through the screen–rather than reproductive–where this pattern of misprinting would be an artwork and every one would be the same–and as an logo. Fantastic.