matterblog

Another one of my good friends (I might well start with nepotism and work upwards) sent me details of this nice little item…

David runs auto-journals–a digital alternative car magazine written by owners–and went to the Frankfurt Motor Show where he got this cool leather-bound memory stick from Ferrari as part of the press kit given out to all journos for the launch of the new 458 Italia. 5,000 were given away in a few minutes, apparently.

What Ferrari (and every other car manufacturer) know is the value of cool objects to make journalists say nice things about their cars. We don’t think journalists should have a monopoly on this kind of communication and believe that Matterbox subscribers will be just as enthusiastic about brands if they were given nice items too.

If you have anything you think would make it as OOTD, please send me a picture / description to: tim[at]artomatic[dot]co[dot]uk

Please tell us what you think