The next edition of Matter is going to our 18-24 year old subscribers and we’re going to be doing something unusual with it. Cadbury, as official sweet sponsors of the 2012 London Olympics, are setting out to create a new kind of game that everyone can play and can carry around with them–called Pocketgame.
Potential entries were sourced and last week the agency coordinating all this, PHD Media, hosted a judging panel (with (Mark Earls, Katy Lindemann, Neil Perkin, Tim Milne & Robert Jeffries, Adrian Hon, Holly Gramazio, Russell Davies, Tony Ellis & Annie Panter) to evaluate the relative merits of all the entries and come up with a shortlist. The session also included playing some games just to get into the spirit of it and as more of a playful way of arriving at the shortlist.Anyway, you’re invited, no urged, to vote on which you think is the best.
The best two entries will then be produced and will be included in the The forthcoming Generation Y edition of Matter, where Matterbox subscribers will be invited to play the games and vote for an eventual winner.
We’re talking to advertisers about the next edition of Matter (Generation Y), so I thought it might be interesting to see what you come up with.
Come up with an idea for a specific (well-known) brand and if it’s something even half-way practical (the kind of thing that would actually go in a Matterbox), we’ll send you a Matter T shirt.
It’s not a competition. We’ve got a limited supply of T shirts and if we like the idea you get a T shirt. Who gets one ultimately is down to us.
Just a quick last-minute reminder to anyone thinking of entering our Christmas competition and the chance to win a iPod Touch.
It’s pretty simple. Download the pointy-finger from the Matter site, print it and cut it out and take a picture of it pointing to The Thing You Love Most About Christmas.
Then go, to the Matterbox Fan Page on Facebook, join us as a fan and upload your picture along with a comment that includes the phrase “The Thing I Love Most About Christmas”
You can enter as many times as you like. The winner is the one that makes us laugh the most.
Obviously, it’s been a bit quiet around here and maybe you’re wondering whether we’ll ever do another box. Well, we will and we are.
We’re putting one together now for delivery in a few month’s time. It’s taken a while, we know, but we’ve been beavering away at getting in front of brands and advertisers to show them why giving people something is better than telling them something.
We’re making progress and will have the next box out as soon as we can gather enough brands together to make some nice things to go in it.
We’ll post more news when we have it.
Tim
The best picture I could find of a Tumbleweed: DBR62
Someone sent me this picture of Wossy, and I couldn’t help noticing the remarkable resemblance between the small figure attached to JR’s “man bag” and the Sony Ericsson Music Monster from the original pilot edition of Matter.
Quite a few Matter subscribers are on Twitter - as well as us too (@matterbox) - so it seemed natural to get involved somehow.
The London (there were similar events all around the world) Twestival was last held Thursday, 12th Feb at Shoreditch Studios. 500 eager Twitterers queued up for an hour or so in the snow to witness on odd array of entertainment, but mainly to meet each other in person.
This most innovative cultural phenomenon featured some very traditional entertainment in the form of auctions–both silent and, er, vocal–and a raffle, for which the star prize was a special one-off Matterbox, which we put together specially.
@technokitten was the lucky winner and is now the proud owner of the following:
After a few hiccoughs, the first edition of Matter went out in December and people seemed to like it.So, with two editions now, the Matter pilot and Matter No. 1, we hope you’ll have a clearer idea of what to expect from future Matter editions.
Matter boxes are sized according to what’s in them and the smaller size of the last December edition seemed to more popular than the bigger pilot box. We think these represent the two extremes of size with future boxes falling somewhere in between the two.
The December edition, Matter 1 was more practical than the conceptual pieces in the pilot, but seemed to be every bit as popular with something for everyone. There’s a lot of creative possibilities with Matter and we’re keen to see what kind of items are developed for future boxes as the concept matures.
As before, we had a whole range of responses, mostly good, some bad, some indifferent. We’re grateful for all the comments as this is a backbone of what Matter is all about.
Some of you have not received your Matter boxes. They were all sent out on Friday 5th December, and at other times of the year, would have all arrived by now. However, we ran into the Christmas rush unfortunately, and some are still in the postal system.
We have a handful left over, but I don’t want to let these go as replacements until we know that they are lost, not merely late. So, if you’ve not received your box, please hold on a little while longer.
I would like you to tell me you’ve not received the boxes since that gives us an idea of the true volumes that have not arrived. If you haven’t yet received your box, please email at contact[at]matterbox.co.uk rather than leave comments on the blog or in the questionnaire on the site.
Though the number missing isn’t statistically high at the moment, that’s little consolation if it’s yours that’s not shown up.
So, the first edition of Matter has (finally) left us and is to be delivered today. After many ups and downs getting this together in the past few months, I don’t mind saying that I feel very excited to see what everyone thinks. In fact, it’s a bit like giving a Christmas or birthday present to someone, when you really look forward to seeing the reaction you get from them. Whether you absolutely love your Matter or think some things need improvement, we can’t wait to hear what you think…………and then get started on organising Matter II next week!
I hope you’ll all take some time to go to the matterbox.co.uk website, where everyone can see what was in the box and check out the associated websites and offers. Everyone is encouraged to leave us comments on the items/Matter using the ‘comments’ box beneath the product descriptions and the comments function on this blog. Those of you who did get this box can do the same, but you also get access to some (optional) questions on the website about the items you received. If you answer them it will help us when we start planning Matter II – which we aim to be delivered in the first quarter of New Year.
Apologises we have no forum for you to talk to each other on just yet – it’s a work in progress. I hope you use this blog to exchange a few ideas and opinions in the meantime. We welcome all of your comments and rest assured that we read every one.
Finally, to any unlucky people out there who joined Matter before 6pm on September 5th 2008 but for some reason do not receive their Matter today – PLEASE LET US KNOW! We’ll be sure to check where your Matterbox is and sort out any problems with delivery for you.
Enjoy your Matter.
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After a few hiccoughs, the first edition of Matter went out in December and people seemed to like it.So, with two editions now, the Matter pilot and Matter No. 1, we hope you’ll have a clearer idea of what to expect from future Matter editions.
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